Swire Properties MKT line

︎ Campaign design, UX/UI

︎Agency: Beijing Polyart + Swire Property
︎My role: Creative planning, UX & UI design
︎Design Director: Xuan Hu
︎3D Modeling: UV Zhu, Rongyu Li

This project is Swire Properties’ MKT line China linkage plan. Fashion gamification is a new concept for the project. Our team designed and developed an app based on experiential marketing: After users create digital fashion, they will establish virtual social interaction through offline consumption. Through the means of See, Hear, Use and Participate, fully stimulate and mobilize consumers' Sense, Feel, Think, Act, Relate and other emotional factors, to redefine and design a way of thinking marketing method.

本项目为太古地产MKT线全国联动计划。时尚游戏化是项目的新概念。我们团队设计开发了一款基于体验式营销的app：用户在创造虚拟时尚后，通过线下消费建立虚拟社交互动。通过看、听、用、参与的手段，充分刺激和调动消费者的感官、情感、思考、行动、关联等感受因素，来重新定义、设计的一种思考方式的营销方法。